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Research papers

Performers and partners

This paper explores the role of video in ethnographic U.S. market research. We suggest that video is the fantasy du jour for marketers and the question we pose is why? What has made videotape so appealing and so seductive? The belief in video's...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Rita Denny, Patricia L. Sunderland
November 10, 2002
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Citation

Denny and Sunderland (2002a, November 10). Performers and partners. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/performers-and-partners